The relentless explosion of social and digital media has helped in potentially opening up new and innovative avenues for advertisers and marketers alike. Never before was it in real terms possible for a business to get its message out to a target market with so many productive options. Some of these readily adaptable options may be termed as tactics that are new while others may in a similar note be seen as innovative conversions of methods commonly employed in yester years.
With a creatively developed game plan, efficiently executed, you can effectively accrue multiple benefits from some of these innovative marketing strategies.
1. Content Marketing
Content marketing, a term also commonly called ‘inbound marketing’ in many business circles, is considered to have made its debut in the world of commerce and trade as of recent times. On the whole, it comprises making skilful use of videos, articles, podcasts, blogging and a range of other similar content that is specifically designed to provide satisfactory response to customer queries and simultaneously help in generating potential sales. Among its main objectives, content marketing helps to illustrate ways in that customers can use the products supplied by a business, create spontaneous trust and respond to questions normally raised.
2. User Generate Content
One reasonably fast method for creating a strong marketing impact involves allowing your users to freely generate their own content. In addition, this will also provide them with an opportunity to liberally interact with brands favoured by them, while marketers in their turn have the benefit of rapidly creating plenty of content which help to enhance their own presence and rankings on major search engines.
Content generated through users may be simply encouraging your fans and followers to make videos for YouTube. Other favourable methods include requesting users for contribution of their blog posts and articles, as well as setting up various online communities or interest groups.
3. Public Relations
Formerly, public relations concerned itself exclusively with sending out press releases as well as making an attempt to get customers via the media. However, as a growing number of people now tend to depend somewhat more strongly on social media as their source of information and news, the function of public relations remains principally that of executing the role of marketing.
More than ever so before, PR departments have begun to interact closely with various marketing professionals. PR consultants make excellent use of their special skills in recounting interesting episodes that are particularly supportive in creating new marketing storylines.
4. Promotional Products
For several decades in row, the role of promotional products has been that of a cornerstone for the purpose of marketing. One would logically argue that a marketing method similar to this would display plenty of difficulty in mixing freely with some of the newer channels such as social media and the like. Yet, as astonishing as it may sound, they tend to fit rather excellently into these modern day strategies for marketing. As social media happens to be totally digital in form and nature, promotional products offer marketers a golden opportunity for delivering their unique messages in a lot more realistic manner.
Promotional products need to be used largely in a more personalised form that demands physical handling as well as touching. They serve exceptionally well in attributing a unique 3-D aspect to your brand message at large. Promotional products help to move your brand from its erstwhile digital realm setting into a real time world of today’s global business.
5. Mobile Marketing
For several years now mobile marketing continues to remain poised on the precipice of becoming the next big thing. Although usage of mobiles has visibly made massive gains over time, marketers could never be totally certain as to what ought to the best available means of taking advantage of this expanding drift. In recent times however, they appear to have taken some noteworthy strides towards creating content usable exclusively for mobile purposes.
For instance, many businesses now show a tendency towards creating their individually designed applications, with the aim of helping customers obtain the information sought by them. Whether it’s for Androids, iPhones or any other similar mobile platforms, an ever increasing use of such apps, which enables users to take full advantage of the power wielded by mobile marketing, will always continue to exist.
In the world of marketing, a time of such excitement can simply not be seen in the entire breadth of its long history. Today, innovations in technological development allow consumers to act out much greater roles in conversations related to their admired brands. In bygone days, marketing was considered a ‘one-way’ affair, with enterprising advertisers proclaiming their individual messages throughout the world at large.
All these have changed and leading these vivacious changes and all-consummating trends of the future are content marketing, content generated through users, public relations, promotional products and mobile marketing are destined to give the modern business world an entirely new direction.
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